Privacy Policy

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1. Overview

Pinnacle Sales Group ("Pinnacle," "we," "us," or "our") operates this website as an authorized distributor of Marvel Refrigeration products. This Privacy Policy explains how we collect, use, disclose, and safeguard personal information that you provide through this site, including the lead capture form, dealer locator, and brochure download features.

By using this site or submitting any form, you acknowledge that you have read and understood this Privacy Policy. If you do not agree with the practices described here, please do not submit your personal information.

2. Information We Collect

We collect information you provide directly to us, which may include:

• Contact information: First name, last name, email address, and phone number.
• Professional information: Company name and professional role (e.g., homeowner, interior designer, contractor, dealer).
• Communication preferences: Whether you have opted in to receive transactional service messages or promotional marketing communications.
• Form metadata: The brand associated with your submission and the subject line used for routing (collected as hidden form fields for internal processing purposes).

We also collect certain information automatically when you visit the site, including:

• IP address and approximate geographic location.
• Browser type, operating system, and device type.
• Pages viewed, time on page, and referring URL.
• Interaction data collected through cookies and similar tracking technologies (see Section 6 below).

3. How We Use Your Information

We use the information we collect for the following purposes:

• To fulfill your request: Providing access to the Marvel Refrigeration brochure and following up with personalized dealer or product assistance.
• Transactional communications: If you have opted in, sending non-promotional service messages such as submission confirmations, appointment reminders, or account-related notifications. This consent is collected separately from marketing consent and is not required to submit a form.
• Marketing communications: If you have separately opted in to promotional communications, sending emails about Marvel Refrigeration products, events, special offers, and news from Pinnacle Sales Group. You may withdraw this consent at any time.
• Dealer connection: Sharing your contact information with the nearest Pinnacle-authorized Marvel Refrigeration dealer so they may contact you directly.
• SMS communications: If you have opted in to receive text messages (SMS), we will send you the type of messages you consented to — either transactional service notifications or promotional messages about Marvel Refrigeration products and events from Pinnacle Sales Group. You can opt out at any time by replying STOP to any message or texting HELP for assistance.
• Analytics and site improvement: Understanding how visitors use the site so we can improve content, functionality, and user experience.
• Legal compliance: Fulfilling our obligations under applicable law and responding to lawful requests from government authorities.

4. Sharing and Disclosure of Information

We do not sell your personal information. We may share your information in the following limited circumstances:

No mobile information will be shared with third parties/affiliates for marketing/promotional purposes. Information sharing to subcontractors in support services, such as customer service is permitted. All other use case categories exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties.

• Authorized dealers: We may share contact information (name, email, and phone number) with Pinnacle-authorized Marvel Refrigeration dealers in your area so they may follow up on your inquiry. These dealers operate independently and are subject to their own privacy practices. SMS opt-in data and consent are never shared with authorized dealers or any third party.
• Service providers: We use third-party services, including Formspree (form processing), Vercel (hosting and analytics), and Meta (advertising pixel), to operate and improve the site. These providers process your data on our behalf under their respective privacy policies.
• Business transfers: In the event of a merger, acquisition, or sale of all or substantially all of our assets, your information may be transferred as part of that transaction.
• Legal requirements: We may disclose your information if required to do so by law or in response to a valid legal process.

5. Third-Party Service Providers

This site uses the following third-party technologies that may collect or process data independently:

• Formspree — processes form submissions. See Formspree's Privacy Policy.
• Vercel Analytics & Speed Insights — collects anonymized performance and usage data. See Vercel's Privacy Policy.
• Meta Pixel (Facebook) — tracks page views and lead events for advertising optimization. See Meta's Privacy Policy. You can opt out of Meta ad tracking at facebook.com/settings.
• Google Fonts — loads typography assets from Google's CDN. See Google's Privacy Policy.
• Zippopotam.us — used to geocode ZIP codes entered in the dealer locator. No personal information is transmitted, only the ZIP code entered by the user.

6. Cookies and Tracking Technologies

This site uses cookies and similar tracking technologies to support functionality and analytics. Cookies are small text files stored on your device by your browser.

• Essential cookies: Required for basic site functionality such as navigation and form submission.
• Analytics cookies: Used by Vercel to collect anonymized usage data. These do not identify individual users.
• Advertising cookies: Placed by the Meta Pixel to track conversions and support retargeting campaigns.

You can control cookies through your browser settings. Note that disabling certain cookies may affect site functionality. To opt out of Meta advertising tracking, visit Meta Ads Settings.

7. Data Retention

We retain personal information collected through this site for as long as necessary to fulfill the purposes described in this Policy, comply with our legal obligations, resolve disputes, and enforce our agreements. Typically, lead form data is retained for up to three (3) years from the date of submission unless you request deletion earlier.

8. Your Rights and Choices

Depending on your jurisdiction, you may have the following rights with respect to your personal information:

• Access: Request a copy of the personal information we hold about you.
• Correction: Request that we correct inaccurate or incomplete information.
• Deletion: Request that we delete your personal information, subject to certain exceptions.
• Opt-out of marketing: Unsubscribe from promotional communications at any time by clicking the unsubscribe link in any marketing email or by contacting us at sales@pinnaclesalesgroup.com. Opting out of marketing does not affect transactional service communications.
• Opt-out of data sharing: Request that we not share your information with authorized dealers or third-party service providers, though this may limit our ability to respond to your inquiry.

To exercise any of these rights, please contact us at sales@pinnaclesalesgroup.com. We will respond within a reasonable timeframe and in accordance with applicable law.

9. Children's Privacy

This site is not directed to individuals under the age of 18. We do not knowingly collect personal information from children. If we become aware that we have collected personal information from a person under 18, we will take steps to delete that information promptly.

10. Security

We use commercially reasonable technical and organizational measures to protect your personal information from unauthorized access, disclosure, alteration, or destruction. Form submissions are transmitted over HTTPS and processed by Formspree, which maintains its own security practices. However, no method of transmission over the internet or electronic storage is completely secure, and we cannot guarantee absolute security.

11. Changes to This Policy

We may update this Privacy Policy from time to time. When we make material changes, we will update the "Last Updated" date at the top of this page. Your continued use of the site after any changes constitutes your acceptance of the revised Policy. We encourage you to review this page periodically.

12. Contact Us

If you have questions or concerns about this Privacy Policy or our data practices, please contact us:

Pinnacle Sales Group
Email: sales@pinnaclesalesgroup.com
Website: pinnaclesalesgroup.com